“Inside the deal”: Glenmore Lodge, Dave Rossetter and
Hou Canoes.
So, enough of all the ‘Official Press
Release’ and blah blah blah, whats it all about and why have we been shouting
about it so much? Well, simple, it’s a big deal for us all!!
We know at Hou Canoes that we have great
boats, the designs are tried and tested and the manufacturing process is the
very latest and the very best in the industry. Also what we have up our sleeves
for the next couple of years we know will take us to being the most desired
canoe brand on the lake and river.
However to get that across to you folks,
the paddlers, we simply needed added credibility and increased awareness. This
is why Mercedes have an F1 team, its why Nike spend fortunes on Tiger Woods (Well
they used to!) and so on. However at Hou Canoes we don’t have budgets like that,
in fact nothing like that! So we needed to think a little outside the norm. In
previous lives working with other brands (Hou’s names are now forgotten), we
have learnt the value of a combo using Social Media and having some great
paddlers along side you. So when the opportunity came along to speak with Dave
Rossetter and Glenmore Lodge we did all we could to make it work, just like we
always do!
So after several weeks of ironing out what
everyone wanted we had the bones of an agreement, simple as that!! Dave as a
very experienced paddler, leader and all round top bloke could see we had fire
in our bellies and that we would be pushing all we could to make the best boats
possible. Simply, that’s what Glenmore Lodge need, they have such a huge number
of paddlers going through the centre both on courses and staying whilst
paddling in Scotland that they need the best possible kit available, and that’s
what we supply. Simple!
So, what’s the next stage?? Well we will be
running competitions for FREE courses and accommodation at Glenmore Lodge and
other such goodies. We will be launching a new Lodge Spec for all our boats
where you will be able to have a boat fully fitted just like the pro spec that
the Lodge guys use, but maybe more importantly we will be using the Lodge guys
and their experience with developments of new boats, and new kit over the
coming years. As well as making new product and skills videos and organizing
paddling events. We are going to be busy!
So I hope having read this far you can see
why we are all so excited to be in partnership with Glenmore Lodge! No doubt,
more news soon,
Oh and one last thing, it's an absolutely
AMAZING place, if you have never been, you are missing out!!
Take a look www.glenmorelodge.org.uk
